I turn complex problems into scalable products, data-driven decisions, and measurable outcomes. Specializing in Web3, FinTech & Gaming.
Selected Case Studies
00 — 06CULTA
Building a beauty service booking platform for Hong Kong. Currently in product discovery phase: conducting user interviews, mapping customer journeys, and defining MVP feature set for salon booking, AI-powered style matching, and social discovery.
BlockATM
Led the product from concept to launch. Defined product vision, built roadmap, wrote functional specs, and coordinated engineering, design, and compliance teams. The platform processed $100M+ in crypto transactions across multiple chains with integrated AML/KYC compliance.
MC900
Conducted comprehensive product analysis and competitive benchmarking for a CFD trading platform. Delivered strategic recommendations that improved user retention by 40% through UX optimization and feature prioritization.
GF3690
Developed comprehensive product planning for a metaverse casino platform including tokenomics design, game mechanics, user acquisition strategy, and investor pitch deck. Led cross-functional team spanning engineering, game design, and marketing.
HoGaming
Conducted user research revealing key behavioral insights for an online casino platform. Designed data-driven UI solutions including multi-table gameplay and "Good Road" features that directly addressed user pain points.
GoodAd
End-to-end product design for an advertising management platform. Conducted UX research, created wireframes, and delivered high-fidelity UI designs for campaign management and analytics dashboards.
Methodology
Discovery
Deep user interviews and data synthesis. I don't start with solutions; I start with the friction. Mapping the user journey to identify high-leverage intervention points and validate assumptions before building.
Strategy
Balancing technical debt against feature velocity. Creating roadmaps that are outcomes-based, not output-based. Aligning stakeholders on the "No" as much as the "Yes". Defining success metrics that matter.
Execution
Agile with a purpose. Detailed specs, unblocking engineers, and QA that respects the user experience. My technical background means I speak the language of developers and can prototype rapidly when needed.