Case Study — Advertising Platform

GoodAd

End-to-end product design from research to high-fidelity UI for an advertising management platform

Client
GoodAd
Year
2019
Role
UX Researcher & UI Designer
Deliverables
Research, Wireframes, UI Design
Overview

The Project

GoodAd is an advertising platform that helps businesses manage and optimize their ad campaigns across multiple channels.

I led the complete design process for GoodAd, from initial user research through to final UI design. The project required understanding the complex needs of digital marketers and creating an intuitive interface that simplifies campaign management while providing powerful analytics.

The deliverables included comprehensive UX research documentation, detailed wireframes for all key user flows, and a complete high-fidelity UI design system.

Deliverables

Design Outputs

GoodAd Dashboard Design
Dashboard Overview — Campaign performance and key metrics at a glance
Campaign Management
Campaign Management — Intuitive interface for creating and managing ad campaigns
Analytics & Reporting
Analytics & Reporting — Data visualization for performance tracking
Audience Targeting
Audience Targeting — Granular controls for precise audience segmentation
Mobile Responsive
Mobile Experience — Responsive design for on-the-go campaign monitoring
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